It can be used as a popular culture derogatory stereotype to use hair colour as an indication of intelligence. This stereotype is utilized in blonde jokes.
Blonde hair has been considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising.
At the same time, people tend to presume that blondes are less serious-minded and less intelligent than brunettes, as reflected in "blonde jokes." The roots of this notion may be traced to Europe, with the "dumb blonde" in question being a French courtesan named Rosalie Duthe, satirised in a 1775 play Les curiosites de la Foire for her habit of pausing a long time before speaking, appearing not only stupid but literally dumb (in the sense of mute).
The notion of "dumb blonde" has been a topic of academic research reported in scholarly articles and university symposia, which tend to confirm that many people hold to the perception that light-haired women are less intelligent than women with dark hair.
The dumb blonde stereotype (and the associated cognitive bias) may have some negative consequences and it can also damage a blonde person's career prospects.
Gentlemen Prefer Blondes (a comic novel, a Broadway musical, and two films) explores the appeal of blonde women. The film starred Marilyn Monroe as the blonde and Jane Russell as her wise brunette friend. The Encyclopedia of Hair describes Monroe's role as that of "a fragile woman who relied on her looks rather than on intelligence—what some people refer to as 'dumb blond'." At the same time, in the film she demonstrates a certain amount of wit regarding her life position expressed in her hit "Diamonds are a girl's best friend". And when her fiancé's father (who initially disliked her but eventually was won over) asked her why she pretends to be dumb, she answers that men prefer this way.
Many blond actresses have played stereotypical "dumb blondes", including Judy Holliday, Jayne Mansfield and Goldie Hawn, best known as the giggling "dumb blonde", stumbling over her lines, especially when she introduced Rowan & Martin's Laugh-In "News of the Future". In the American sitcom Three's Company the blond girl (originally Chrissy played by Suzanne Somers, and later Cindy and Terri) is sweet and naïve, while the brunette (Janet played by Joyce DeWitt) is smart. In the TV Series Glee, actress Heather Morris plays Brittany Pierce, a cheerleader who is also a member of the glee club New Directions. Brittany is a stereotypical dumb blonde; sexy and beautiful, but with less intelligence.[citation needed]
Blonde hair has been considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising.
At the same time, people tend to presume that blondes are less serious-minded and less intelligent than brunettes, as reflected in "blonde jokes." The roots of this notion may be traced to Europe, with the "dumb blonde" in question being a French courtesan named Rosalie Duthe, satirised in a 1775 play Les curiosites de la Foire for her habit of pausing a long time before speaking, appearing not only stupid but literally dumb (in the sense of mute).
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Gentlemen Prefer Blondes (a comic novel, a Broadway musical, and two films) explores the appeal of blonde women. The film starred Marilyn Monroe as the blonde and Jane Russell as her wise brunette friend. The Encyclopedia of Hair describes Monroe's role as that of "a fragile woman who relied on her looks rather than on intelligence—what some people refer to as 'dumb blond'." At the same time, in the film she demonstrates a certain amount of wit regarding her life position expressed in her hit "Diamonds are a girl's best friend". And when her fiancé's father (who initially disliked her but eventually was won over) asked her why she pretends to be dumb, she answers that men prefer this way.
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